October 19

The Essential Components of Effective Online Lead Generation

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Generating leads online can be a challenge when you’re starting out.

In fact, it’s still a challenge even after years in business!

Sometimes what you need is a jolt to the system.

You need to reassess the essential components of your lead generation strategy.

Here is what they are…

1. Perfect Your Landing Page

Your landing page (the page your visitors land on) is the key element of your lead generation strategy. It’s the first thing your visitor sees and it has to be attractive and easy to navigate if you wish to see it effective in converting visitors into leads.

Think about a person’s attention span when developing your landing pages.

You have just a few seconds from the moment someone lands on your page before they start to look away. It’s a quick glance and if you haven’t captured their attention within those few seconds then it’s likely they’ll move on to the next interesting thing.

Here’s another thing:

Your landing page needs to be attractive and easy to navigate.

You want your visitors to spend as much time as possible on your landing page. You want them to read your copy and watch your video and if possible, you want them to fill out your form, so they can become a lead.  

When optimizing your landing page — think about the experience. Think about how the information flows. How the user navigates through the page. What things block a user from taking action (friction points), and what makes them engaged.

If warranted, consider a lead magnet such as an ebook, video series, or really any form of quality freebie you can use to capture email. Once they’re in, you can start the nurturing process — transforming them from a warm lead to one that’s hot!

2. Create a Wildly Compelling Offer

As you probably already know, your offer is the main reason why people will buy from you. 

Your offer is your number one sales pitch.

A good offer is:  

Relevant: The more relevant your offer is to your prospect, the more likely he is to buy from you.  The more relevant your offer is to your prospect, the more likely he is to buy from you.

Convenient: Your prospect should perceive buying from you as conveniently as possible. This means that he should be able to buy from you as easily as possible.

Compelling: Your offer should be something that your prospect wants badly. It should be directly related to the prospect’s interests.  In most cases, your offer should be a product.

You know your offer the best so spend time crafting a pitch that’s irresistible to your audience. If you’re stumped about what goes into a sales pitch and need guidance, connect with us and we’d be happy to help you! 

3. Turn Prospects into Advocates

If your prospects only buy from you, then your business will be a one-man show.

To build a successful online business, you need to get your prospects to share your offers with their friends. This is why it’s so important to offer your prospects an incentive to share your offer.

There are plenty of ways to sweeten the deal (so to say) as they engage with your landing page and your offer. Some examples of incentives include:

  • Discounts
  • Prizes
  • Sign-up bonuses

The more people share your offers, the more sales you will make.

Referrals are super powerful when it comes to your launch cycle. Referrals are also what will keep sales coming in for years to come. So, offer those little extras that convince people on the fence to take action and become a patron.

4. Set Up a Lead Nurturing System

When a prospect gives you their contact information, they are no longer a complete stranger. 

They are a potential customer.

The most important thing you can do to turn a prospect into a customer is to nurture them until they buy from you. This means that you should contact your prospect on a regular basis, offer them additional information and help them make a decision.

What are some ways to nurture leads? Consider the following:

  • Send prospects information about your product
  • Ask your prospects questions about what they want
  • Provide additional articles to keep them informed
  • Send prospects special offers and discounts

Don’t bombard them with email, text messages, and DMs every day. But, do make an effort to keep in check with someone so they don’t grow cold.

So, there you have it.

The core components to generating leads online.

Start applying these insights, today, and start watching your lead generation efforts flourish, and your sales grow! Then, be sure to stop on by our weekly Office Hours (on Friday) to share your experience, wins, and to connect with peers like you building incredible businesses!


Tags

Landing Pages, Lead Generation Strategies


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