It’s no secret that email marketing is still one of the most important and powerful marketing techniques in use today. While there have been improvements in the years since this digital communication tool started out, email marketing remains one of the best ways to generate revenue from your marketing efforts.
Here are five key reasons why email marketing is still working today.
One of the biggest reasons email marketing is effective is that it’s cheap. If you’re using an email provider like SendGrid, Aweber, MailChimp, or one of the many others, the costs associated with email marketing are low and inexpensive, and a well-executed email campaign can yield a great return.
You don’t need to pay a high marketing budget or rent expensive offices to execute a great email marketing campaign. You don’t need to hire huge teams to manage it either. Email marketing can be done in-house and even in your home.
It works with social media
Today, there are several different ways to combine marketing efforts with social media. For example, you can use social media channels to share your marketing content, and you can use email to direct traffic to your social media channels.
If you use social media, you can reach your audience directly through your social accounts. If you’re using social media as a way to drive visitors to a blog or landing page, email can also be used to direct those visitors to your social media channels.
While there are many different platforms to use in your marketing efforts, email marketing can work with any of them. For example, you can create a landing page and send people there to download a PDF or a document. Or you can direct people to a blog post to read more about a certain subject.
You don’t need to pay a marketing agency to help you with a social media campaign. You can do it yourself. This means you’re in control. And this means no more having to go back and forth, constantly missing deadlines because the details were muddled during the process!
It’s easy to use
While there are numerous social media platforms, email marketing is easy to set up.
When you sign up for an email provider, you simply need to enter your contact information and select how you’d like your emails delivered. Then you simply have to write the email and send it out.
Email marketing can be an effective tool for driving traffic to your website.
In addition, emails are usually open much longer than social media posts. Email messages are often opened longer far longer than social media posts which may only get a glance in quick passing. Email is the preferred choice for a lot of people, so using email as a primary means of communication is a smart way to drive traffic to your website.
You don’t need to hire a marketing agency to generate leads or to help you build your brand. You can do it yourself, and email marketing is one of the best ways to do that.